GOLD COAST · RIVER NORTH, CHICAGO · BY APPOINTMENT · NOW BOOKING RESTORATION CONSULTATIONS

- A RESTORATION PROTOCOL -

The chair that gives women back their crown.

A Gold Coast studio devoted to restoring kinky, curly, coily, biracial, and mixed textures — by celebrity stylist and master of restoration, China McNeal.

— Save $44 today · Free shipping —

30

Years Behind The Chair

#7

Top 10 Chicago Salons

600+

Five-Star Reviews

120+

Stylists Trained

— What We Do —

Restoration, behind the chair.

Every head of hair tells a different story. Each service begins with an honest assessment and a real plan for your restoration journey.

Restoration Treatments

The in-studio protocol for textured hair that's been through it — rebuilding moisture, strength, and growth from the scalp out.

Extensions & Installs

China's signature extension technique — sew-ins, wefts, and protective installs done to protect your natural hair underneath, not punish it.

Wigs & Custom Units

Custom wigs, frontals, and closures — fitted, styled, and finished for a natural, undetectable crown.

Explore →

Consultations

In-person or virtual. A tailored assessment, a personalized protocol, and a real plan — the first step of every restoration.

— RESTORATION SERVICES —

Every head tells a different story

Each service begins with an honest assessment and a real plan for your restoration journey.

🌿

Scalp Detox

THE FOUNDATION

Remove buildup, toxins, and inflammation. A targeted scalp cleansing protocol that resets

your foundation—preparing your scalp for the growth to come.

💡

Growth Package

RED LIGHT THERAPY + PROTOCOL

Accelerate scalp health and hair growth at the cellular level. Red Light Therapy penetrates the scalp to increase cellular energy and create a healthier scalp environment for sustainable growth.

Protective Styling

GROW WHILE PROTECTED

Extensions and sew-ins done the China McNeal way—to protect your natural hair underneath, not punish it. Minimal tension. Maximum protection.

🔄

Restoration Treatments

IN-STUDIO PROTOCOL

The full restoration protocol administered in the chair. Customized deep hydration, moisture, and scalp work based on your unique assessment.

👑

Custom Wigs & Units

LUXURY HAIR, STUDIO-MATCHED

Full lace wigs, custom frontals, and closures—fitted and styled to look like your own hair. Luxury hair in all textures.

📋

Consultations

WHERE EVERY JOURNEY STARTS

Free restoration consultation. In-person or virtual. Real assessment. No sales pitch. Personalized protocol recommendation.

— The AMNI™ Method —

Consultation-Driven. Beauty-Centered.

Confidence-Restored.

Every phase rebuilds more than your hair—it rebuilds your crown, your beauty, and your belief in yourself, grounded in 30 years of real expertise.

The Consultation

Honest assessment. Real answers. Personalized plan.

Custom Protocol

Your personalized treatment plan selected based on assessment.

In-Studio Work

Where restorations happens in the chair.

Take-Home Ritual

Where growth happens between visits.

Outcomes: Understand your

hair's current state, identify

barriers to growth, receive your

roadmap.

Choose: Scalp Reset, Growth Accelerator, or Full Restoration.

Applied: Customized hydration, moisture, scalp work, protective install.

The AMNI™ Method: Hydrate, Moisturize, Protect, Seal.

— The AMNI™ Method —

Consultation-Driven. Beauty-Centered. Confidence-Restored.

Every phase rebuilds more than your hair—it rebuilds your crown, your beauty, and your belief in yourself, grounded in 30 years of real expertise.

The Consultation

Honest assessment. Real answers.

Personalized plan.

Outcomes: Understand your

hair's current state, identify

barriers to growth, receive your

roadmap.

Custom Protocol

Your personalized treatment plan selected based on assessment.

Choose: Scalp Reset, Growth Accelerator,

or Full Restoration.

In-Studio Work

Where restorations happens in the chair.

Applied: Customized hydration, moisture,

scalp work, protective install.

Take-Home Ritual

Where restorations happens in the chair.

The AMNI™ Method: Hydrate, Moisturize,

Protect, Seal.

— The AMNI™ RITUAL —

Five products. One Method. Real Results

Bottled from 30 years of salon work. Used by every client in the restoration protocol.

Step-by-Step Restoration

  • The Reclaim — Double-wash hydration (Steps 01 + 02). Cleanse scalp. Restore moisture from root to end.

  • The Revive — Deep moisture conditioner (Step 03). Integrate. Restore hair & scalp. Strengthen growth.

  • The Foundation — Daily leave-in spray (Step 04, Protect). Moisturize. Detangle. Strengthen. Add body & shine.

  • The Root Ritual — Scalp & hair oil (Step 05, Seal). Revitalize. Replenish. Restore.

  • The Rebuild — Weekly intensive masque. Intense bond repair masque. Deep restoration.

Save $44 this launch week · Free shipping · Ends Sunday

OR

Not ready for the full ritual? Shop individual products — every formula is available on its own.

— The AMNI™ Method —

The protocol that built the chair.

Five formulas, one method — engineered to work together, in sequence, until hair that was

failing starts thriving.

01 + 02

HYDRATE

The Reclaim

Double-wash shampoo

03

Moisturize

The Revive

Moisture conditioner

BEST SELLER

04

Protect

The Foundation

Daily leave-in spray

05

Seal

The Root Ritual

Scalp & hair oil

"Not a miracle. A method. The same one I use on my clients."

— China McNeal, Founder

+ The Companion Treatment

The Rebuild

The deep bond-repair masque that works in rotation with your ritual. On treatment day it takes the place of The Revive — going deeper to rebuild strength and restore elasticity. Use it less often as your hair grows stronger.

+

In place of The Revive

Every other wash
Every 7–10 days

+ The Companion Treatment

The Rebuild

The deep bond-repair masque that works in rotation with your ritual. On treatment day it takes the place of The Revive — going deeper to rebuild strength and restore elasticity. Use it less often as your hair grows stronger.

In place of The Revive

Every other wash
Every 7–10 days

— The AMNI™ Method —

The protocol that built the chair.

Hydrate · Moisturize · Protect · Seal

— Shop Hair —

Luxury hair, studio-selected.

The same quality we install in the chair — available to shop.

Wigs

Full lace & custom units, ready to wear.

Bundles

Premium textured & straight bundles.

Frontals & Closures

4×4, 13×4 — seamless finishes.

— meet the founder —

China McNeal

Celebrity stylist and master of textured hair restoration who has transformed thousands of women's hair behind the chair.

For over 30 years, China McNeal has stood behind the chair — and in that time, she's serviced thousands of women with kinky, curly, coily, biracial, and mixed textures — the textures most products don't know what to do with.

From her salon in the Gold Coast of Chicago — voted one of the city's top 10 — China has built her reputation on the work everyone else turned away. Scalps damaged by years of tension and chemicals. Edges that had thinned to nothing. Curls that had forgotten their pattern. Time and again, women sat in her chair convinced their hair was beyond saving — and time and again, China proved them wrong.

Her work has taken her from those everyday women to behind-the-scenes on the Steve Harvey Show and Watch What Happens Live with Andy Cohen, to teaching her signature hair extensions technique at America's Beauty Show, to training 120+ stylists in the protocol that built her chair. But the celebrities, the cameras, and the stages were never the point. The point was always the woman in her chair who thought she'd lost her crown.

Across all of them, one thing kept showing up. Their hair wasn't broken. It was starving. Starving for hydration. Starving for moisture.

That single observation is why AMNI exists. China built her method around it, a sequence designed to put moisture back where textured hair loses it, and keep it locked in. Since her clients started following the protocol, she's watched dryness fade, breakage slow, and texture and growth come back to life.

This isn't just another product, but a solution for textured hair that has been through it — the protocol China has used in the salon for thirty years, now in your hands.

She wants you to feel confident in your hair journey. To know that your hair has been seen before, by someone who has rebuilt textures like yours, and that there's a way back. A relationship, a routine, and a method toward achieving healthy, beautiful hair.

— the NAME —

The name came after two years of prayer. When it finally arrived, it didn't feel invented — it felt givenAMNI means all, drawn from omni: omnipotent — all-powerful, omniscient — all-knowing, omnipresent — ever-present, for all. It reminded me of the One those words belong to. I changed one letter to make it mine to carry, and kept the meaning whole. All textures. All of a woman. All the way restored. Even the mark holds it — a single ring around the name, complete, with no beginning and no end.

The name came after two years of prayer. When it finally arrived, it didn't feel invented — it felt givenAMNI means all, drawn from

 omni: omnipotent — all-powerful, omniscient — all-knowing, omnipresent — ever-present, for all. It reminded me of the One those words belong to. I changed one letter to make it mine to carry, and kept the meaning whole. All textures. All of a woman. All the way restored. Even the mark holds it — a single ring around the name, complete, with no beginning and no end.

The name came after two years of prayer. When it finally arrived,

it didn't feel invented — it felt givenAMNI means all, drawn from

 omni: omnipotent — all-powerful, omniscient — all-knowing,

omnipresent — ever-present, for all. It reminded me of the One

those words belong to. I changed one letter to make it mine to

carry, and kept the meaning whole. All textures. All of a woman.

All the way restored. Even the mark holds it — a single ring

around the name, complete, with no beginning and no end.

AMNI

— restoration STORIES —

Real women. Real protocols. Real results.

Watch the transformations videos and real client stories

94%

Saw Less Breakage

94%

Saw Less Breakage

87%

Visible New Growth

Visible New Growth

87%

Visible New Growth

Visible New Growth

12wk

Average Results

12wk

Average Results

4.9★

From 600+ Reviews

600+

From 600+ Reviews

— Real Transformations —

The numbers are real.

The women are real.

94%

Saw Less Breakage

87%

Visible New Growth

Visible New Growth

12wk

Average Results

4.9

From 600+ Reviews

— restoration STORIES —

Real women. Real protocols. Real results.

Watch the transformations videos and real client stories

94%

Saw Less Breakage

87%

Visible New Growth

12wk

Average Results

4.9

From 600+ Reviews

"

★★★★★

"China didn't just grow my hair back—she gave me back my self-esteem. The whole process made sense. I understood what was happening and why."

Tasha M.

Verified Customer · Atlanta

"

★★★★★

"This wasn't a quick fix. It was a real plan. Every step had a purpose. I feel like I got my crown back."

Brianna K.

Verified Customer · Houston

"

★★★★★

"I didn't realize how much buildup and inflammation I had until it was gone. My scalp finally feels healthy."

Dee L.

Verified Customer · Brooklyn

— Meet China —

China McNeal

For over 30 years, China has built her reputation on the work everyone else turned away — scalps damaged by tension and chemicals, edges thinned to nothing, curls that had forgotten their pattern.

From her Gold Coast studio to behind the scenes on the Steve Harvey Show, the point was never the cameras. It was always the woman in the chair who thought she'd lost her crown.

Ready to see your transformation?

Watch full video testimonials and before/afters from real clients who went through the AMNI restoration journey.

• TAKE THE AMNI STUDIO HOME •

The AMNI™ Ritual

The 5-step restoration system China uses in the chair — now bottled for home, between visits.

— Visit the Studio —

Your crown is waiting.

Book a consultation and start your restoration journey with a real

plan, in a private, safe space.

Gold Coast · River North, Chicago

By Appointment

Virtual Consultations Available

All textures. All of a woman. All the

way restored.

ServiceS. The Method. Hair & Wigs. About. Book. Shop AMNI Beauty

© 2026 AMNI™ Hair Restoration Studio · Gold Coast, Chicago

AMNI

Founder Bio & Brand Story

Ready-To-Use Copy For Funnel · Website · Press

— Quick Reference —

The core facts about China

For media inquiries, podcast intros, or press releases.

30+

Years Behind The Chair

462+

Five-Star Client Reviews

120+

Stylists Trained

#7

Top 10 Chicago Salons

— Additional Credentials —

  • Salon Owner — Gold Coast / River North, Chicago

  • Industry Educator — America's Beauty Show (hair extensions technique)

  • Celebrity Stylist — Steve Harvey Show, Watch What Happens Live with Andy Cohen

  • Highly Recommended Award — Fresha (2022, 2023, 2024, 2025)

  • Discreet Celebrity Clientele — Salon maintained as a private, safe space

The Founder Story

Mid-length narrative for your About page or funnel founder section.

Funnel About Section

Website About Page

Brand One-Pager

Wholesale Pitch

Retailer Submissions

— Copy & Paste —

"I built AMNI because I was tired of watching women cry in my chair."

For 30 years, China McNeal has done one thing better than almost anyone in the industry: restore textured hair.

From her salon in the Gold Coast of Chicago — voted one of the city's top 10 — China has built her reputation on the work everyone else turned away. Hair that was breaking in clients' hands. Scalps damaged by years of tension and chemicals. Edges that had thinned to nothing. Curls that had forgotten their pattern. Time and again, women sat in her chair convinced their hair was beyond saving — and time and again, China proved them wrong.

Her work has taken her from those everyday women to behind-the-scenes on the Steve Harvey Show and Watch What Happens Live with Andy Cohen, to teaching her signature hair extensions technique at America's Beauty Show, to training 120+ stylists in the protocol that built her chair. But the celebrities, the cameras, and the stages were never the point. The point was always the woman in her chair who thought she'd lost her crown.

She couldn't be in every woman's bathroom. So in 2026, she bottled her method.

AMNI™ Beauty is the result — a 5-step restoration system engineered from three decades of salon work, not a marketing brief. Every formula is built for a specific role in the protocol: Hydrate. Hydrate. Moisture. Protect. Seal. Every ingredient was chosen because it earned its place during real client transformations. Nothing is included because it sounds good on a label.

The brand exists to give every woman with textured hair what only China's clients used to have: a real plan, a real method, and a real chance at the crown she was meant to wear.

— China McNeal

Founder · AMNI™ Beauty

— Where To Use —

  • Drop into the "Founder" or "About" section of your sales funnel between the Solution and Proof stages

  • Use as the body copy on your About page (amnibeauty.com/about) paired with a portrait photo

  • Include in your media kit and wholesale partner pitch decks

  • Trim final paragraph if you need a 200-word version for tight space